TVadSync’s Smart Insights platform offers advanced attribution solutions that enhance campaign performance across various media channels such as Linear TV, CTV and Digital Platforms. Utilizing AI-powered multi-touch attribution, it accurately allocates conversion credit and optimizes ad-spend. Our advanced causal models provide a clear view of incremental lift and advertising effectiveness.
TVadSync helps advertisers understand campaign
performance by analyzing various conversion outcomes. These can range from a user visiting a landing page or completing a form, to in-store visits. In entertainment campaigns, conversions may occur on TV or streaming platforms, such as a viewer watching a specific show or a football game.
With TVadSync’s advanced causal models, advertisers can accurately measure campaign lift. Our platform compares exposed and control groups to ensure that the incremental impact of each ad is fully understood, enabling optimized ad spend and smarter, data-driven decisions.
Track impressions, unique reach, conversions, and lift across all channels with ease. TVadSync’s Smart Insights platform provides the tools needed to make mid-flight optimizations and plan future campaigns with certainty, ensuring your advertising dollars are driving maximum results.
TVadSync’s platform identifies additional viewers reached exclusively through CTV compared to traditional TV. This allows advertisers to understand their campaign’s extended reach and how CTV complements linear ad placements.
Target the right audience with precision. TVadSync’s Smart Tribe analysis pinpoints which TV shows and content engage specific audience segments, helping advertisers refine their targeting strategies and reach more relevant viewers.
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