We analyzed the viewing behaviors of Generation (Gen) Z and Millennials during the holiday season…
A selection of TVadSync resources and news items to help give you a guide to how our technology works.
Maximizing Reach and ROI : TVadSync’s Expert Guide to CTV Advertising
In the ever-evolving landscape of advertising, one strategy that has emerged as a game-changer for…
Unlocking Success: The Power of Granular Data in Effective Ad Targeting
In today’s rapidly evolving digital advertising landscape, the ability to reach the right audience with…
TVadSync Boosts the Operating Margin for Health Insurers
The average operating margin for large health insurers has shown improvement in 2022 after a…
How can the integration of TV + digital enhance the value of your marketing and media spend?
Telemarketing: 2% ROI* Emails: 32% ROI** Direct Mail: 43% ROI** Online PPC: 200% ROI*** Social…
Targeting a Hard-To-Reach Audience: The Senior and Medicare Population
TVadSync’s media solutions can identify and target consumers age 65+ at a more specific level…
How TV Retargeting Can Change Your Brand Forever
It’s become increasingly challenging in the current digital age for brands to cut through the…
Incremental Reach Case Study – Centers for Disease Control and Prevention (CDC)
We worked with the client to increase household reach. Click here to view the case…
TVadSync: Using technology to optimize TV and digital synergies and amplify your media spend
Brands and companies are constantly searching for new ways to reach and engage with their…
Increase Enrollment with More Targeted Ads
Key Point: Optimizing targeted advertising for healthcare companies can be a highly effective strategy to…
TV ACR – a brief history, state of play and where it’s going
Beginnings of ACR The advent of Automated Content Recognition technology (or ACR tech) has fundamentally…