The average operating margin for large health insurers has shown improvement in 2022 after a…
A selection of TVadSync resources and news items to help give you a guide to how our technology works.
How TV Retargeting Can Change Your Brand Forever
It’s become increasingly challenging in the current digital age for brands to cut through the…
Undertone and TVadSync Join Forces to Unify Digital and TV Experiences, Creating an Unequalled, Cross-Platform Targeting Engine
NEW YORK–(BUSINESS WIRE)–Perion Network Ltd. (NASDAQ:PERI) announced today that Undertone, the creator of cross-platform Synchronized…
TVadSync Taps Into TV Metadata To Detect Subtle Patterns In Viewing Behavior
You are what you watch.
One of the advantages of having access to the largest aggregate ACR TV viewing data set is being able to apply the latest data science to identify patterns within the data and to make predictions on consumer behavior.
Creating ROI with cross-media/platform campaigns
Cross-platform confusion The proliferation and growth of various advertising platforms and customer touchpoints over the…
TVadSync & Unacast partner up to give advertisers clear insight into the effect of TV+Digital on footfall
We’re delighted to announce that we’ve teamed up with Unacast, the leading location data platform,…
Privacy and TV ACR
What is TV ACR and why is privacy an issue? Until recently, TV wasn’t as…
TV ACR – digital’s missing piece
Digital ads under the spotlight Last year Marc Pritchard, Procter & Gamble’s chief brand officer…
TV ACR and cross-platform retargeting – reforging the funnel
Advent of TV ACR While revered by advertisers for most of its celebrated life, TV…
TV ACR – a brief history, state of play and where it’s going
Beginnings of ACR The advent of Automated Content Recognition technology (or ACR tech) has fundamentally…
Who’s glued to the Winter Olympics?
With the Winter Olympics in full swing, we decided to take a look at how…
When TV viewers were most engaged during this year’s ‘Big Game’
One of the highlights of the year, and Americana in general, the ‘Big Game’/’Sunday Before…