It’s now an intelligent medium, providing mountains of data on what people are watching and when. We enable advertisers to capitalize on this major disruption, elevate their brands to new heights and vitalize their bonds with customers.
A platform that combines the priming power of TV with the conversion opportunity of digital to drive perfect marketing campaigns
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U.S. POPULATION REACH
SMART TRIBES
TVadSync captures Raw TV Data from 16 Million U.S. households and post-consumption preference data from an additional 15 million households
We sort and match program data to Data and Keywords extracted from various data sources and create Smart Tribes that identifies not only WHAT people watch but WHY they watch it.
We use 1:1 cross-device and Intelligent Tribe Data to place targeted digital media ads.
NEURAL TARGETING
Mapping TV Behavior to Online Behavior
TVadSync’s Neural Targeting melds TV behaviors and online behaviors to create a complete and detailed understanding of an audience’s media habits.
TVadSync’s Neural Targeting Engine continuously updates data so insights reflect the ever-changing tastes and behaviors of media consumers optimizing towards tune-ins or traditional business outcomes.
IN-DEPTH REPORTING
TVadSync measures the impact of digital media campaigns, provides reports detailing precise consumer behavior, campaign reach, and frequency.
Target elusive audiences, audiences that may not see your TV campaign, in order to make sure your message gets through. TVadSync’s incremental reach solution is the only offering in market that combines regression analysis with algorithmic bidding for economically deduplicated reach and convergent frequency management.
TVadSync matches tune-ins or web visitors to households and people who viewed TV or CTV promos or digital video / display media.
TVadSync reports on the performance through our census representative research panel