We analyzed the viewing behaviors of Generation (Gen) Z and Millennials during the holiday season (November 1st- December 31st 2022). Our analysis indicates some interesting findings:
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Millennials are 1.51x more likely to watch Bluey and 1.39x Paw Patrol than the population average during holiday season
- The analysis indicates that TV programs like Paw Patrol and Bluey reflect a trend of Millennial households having younger children
- Gen Z are 1.45x more likely to watch Grown Ups 2 and South Park than the average population in the US during the holiday season
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Gen Z also shows an affinity to watching Christmas movies: The Santa Clause 3, Home Alone 2 and Elf
