Retarget audiences online who have seen your TV spots, sponsor stings, bumpers and idents.
Reinforce television advertising with follow-on display, mobile and social online advertising, in realtime, in and out of home.
Telescope shortform television advertising with longform digital video advertising, interactive rich media and request for information (RFI) formats.
Not running TV advertising? Exploit competitor TV media investment by targeting online advertising to audiences that have seen your competitors’ TV spots.
Retailers can now target online advertising to audiences who have seen TV spots from the brands in their online or offline catalogs.
For example when a BBQ manufacturer is advertising on television, a big box home wares retailer can target audiences online with ads specific to that BBQ product.
As brands increasingly invest in product placement, TVadSync offers the opportunity to target audiences that have seen specific scenes in TV shows and movies where the product placement occurred.
Whenever James Bond puts on a pair of sunglasses, sunglass manufacturers and retailers can target audiences with second screen advertising.
“Like TV” Reach Extension
Identify relevant audiences who have not seen your TV campaign and target video advertising to them at higher weighting to achieve your reach, frequency and share of voice targets.